Week in gaming: Activision goes to war, God of War 3
Activision Blizzard has become an immensely successful company with three large franchises under its belt. So what's the only thing to do? Begin burning one down! The drama between Activision and Infinity Ward has lead to lawsuits, stories in the press, and rampant speculation about what's really going on. What's clear is that the people who were the driving force behind the series have left the company, and Activision is looking to release as many Call of Duty games in as short of time as possible.
What else happened this week? We play God of War 3, we review Bad Company 2, we give some thoughts on the DSi XL, and we look at the glitch that caused older models of the PlayStation 3 to fail. What a week!
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Week in Apple: Steam on the Mac, Apple flings poo at HTC
Apple's lawsuit against HTC may have been the talk of the Internet for most of the week, but Valve's teasers for Steam coming to the Mac took the prize for most exciting news. MacHeist also released a new software bundle and the rumor mill gossipped about HDMI on the next Mac mini. Need to catch up?
Valve creates fake Apple ads, teases Steam on OS X: Valve has begun sending images to gaming sites showing its properties tarted up in Mac colors and images. Is Steam coming to OS X? We should know very soon.
Apple vs HTC: proxy fight over Android could last years: Apple's lawsuits against HTC could be the start of a multi-year legal battle, or the start of a proxy fight against Google's Android. Either way, it may become the poster child for the ills of the US patent system.
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Why Ad Blocking is devastating to the sites you love
Did you know that blocking ads truly hurts the websites you visit? We recently learned that many of our readers did not know this, so I'm going to explain why.
There is an oft-stated misconception that if a user never clicks on ads, then blocking them won't hurt a site financially. This is wrong. Most sites, at least sites the size of ours, are paid on a per view basis. If you have an ad blocker running, and you load 10 pages on the site, you consume resources from us (bandwidth being only one of them), but provide us with no revenue. Because we are a technology site, we have a very large base of ad blockers. Imagine running a restaurant where 40% of the people who came and ate didn't pay. In a way, that's what ad blocking is doing to us. Just like a restaurant, we have to pay to staff, we have to pay for resources, and we have to pay when people consume those resources. The difference, of course, is that our visitors don't pay us directly but indirectly by viewing advertising. (Although a few thousand of you are subscribers, and we thank you all very, very much!)
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Week in tech: purple-is-the-new-brown edition
Canonical has revealed the style of the new default theme that will be used in Ubuntu 10.04. In a significant departure from tradition, Ubuntu is shedding its signature brown color scheme and is adopting a new look with a palette that includes orange and an aubergine shade of purple.
At the AAAS meeting, there's evidence that physicists are thinking seriously about the arrow of time, but biologists may be well ahead of them when it comes to understanding it.
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