Wall Street Thinks Apple Should Dump Exclusivity
Analysts from Morgan Stanley and Bernstein Research believe that Apple could more than double its market share in smartphones by moving to other carriers. There must be plenty of people who didn't want to switch to AT&T just to use the iPhone. Citing a 136% increase when Orange lost exclusivity in France, the analysts seem to be right on this one. Not mentioned in the article is the likely price drop that would accompany the increased competition. Not only would consumers be able to get the iPhone on different carriers, but they would also be able to get the iPhone at a lower price.
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A-DATA Unveils the First Waterproof & Shock Resistant SSD
Taiwan based DRAM memory manufacturer, A-DATA has announced the first waterproof and shock resistant portable SSD, the HDD SH93 designed with consumers such as students and travelers in mind. The SH93 includes a rubber and plastic cushioning material to protect it from the elements previously mentioned: water and force. It can survive being under 1m of water for 30 minutes and has passed the military-grade MIL-STD-810F drop test ensuring that data is protected from the elements. The USB cord can also be be clipped onto the hard drive for convenient data accessibility. The HDD SH93 will be available in 250GB, 320GB, 500GB and 640GB variants in a glossy yellow finish. The HDD SH93 includes a three year warranty, the opportunity to download A-DATA's HDDtoGO software (with no registration), and a free 60-day trial of Norton Internet Security 2009 (after registration). There is no word yet on availability or pricing of the HDD SH93.
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NVIDIA Confirms Fermi Card was a Mock-up, but Demos were Real
After NVIDIA announced its new "Fermi" architecture this week, with CEO Jen-Hsun Huang holding up an example card during his keynote presentation, some began to wonder about the authenticity of that display model. Charlie Demerjian at SemiAccurate posted an article on Thursday, which used pictures from PC Watch to highlight suspicions that the card show on stage couldn't possibly have been a working Fermi board. A number of things about it just didn't look right, with components that obviously didn't line up with the PCB traces and the PCB itself being apparently cut down. NVIDIA have now confirmed that the card shown on stage was indeed a mock up model, though it also stresses that the demos shown during the conference claimed to be running on Fermi hardware were in fact doing just that. Apparently the real boards weren't in the kind of state that it wanted to be showing off, so we will have to wait for product shots once the designs have been finalised.
The question a number of people have therefore been asking is whether showing a mock up on stage without making it explicitly clear was a deliberately misleading move. We all know that in the GPU market, neither of the big two companies are above taking pots shots at the other to try and gain an advantage (even in purely marketing terms). From one perspective, mock ups of products certainly aren't unusual in presentations and NVIDIA would obviously like to give everyone present something representative of a final product to take a look at. On the other hand, the presentation of the card may have given the impression (intended or not) that development of the product was further along than it actually is. With the latest AMD GPUs already out there in the market, giving consumers a reason to hang on before making a purchase is desirable. I'll let you decide for yourselves on what NIVIDIA's intentions were, but either way, the GPU industry continues to be as exciting (or infuriating, depending on your outlook) as ever.
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