Click-worthy content is key
Ask yourself: how will the digital age impact me and what can I do to harness it for the benefit of my business?
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Era of micro-marketing and mobile
The era of mass marketing could be dead and buried within a generation, according to Google and Facebook.
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Relevance key to Google success
It’s the mystery of the internet age: how to elevate a website to the top ranking result of a Google search.
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‘Online buying has its micro-moments’
Google chief Maile Carnegie says marketers must decipher the ‘micro-moments’ when online buyers decide to buy a product.
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‘Amplify the passion’: Redbubble
Mass marketing has proven useless for successful Aussie firm Redbubble.
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Media must embrace pace of change
The impact that the rise of digital has had on media has certainly been profound and not for the faint-hearted.
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Save on costs and ‘lose position’
Firms are cost-saving their way to decline by seeing marketing as an expense rather than a growth engine, Maile Carnegie says.
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Smart homes proving a switch-off
At his home in New York, real estate developer Ian Schrager has a “smart-home” system that drives him nuts.
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3D printer makers fall flat
The companies that make 3D printers are struggling with an uncertain outlook as buyers hold out for better machines.
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Uber hikes prices after ATO ruling
UberX passengers to pay 10 per cent more after ATO ruling earlier this month.
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