As a tool for building a large following in a short time, Twitter is
hard to beat. That’s why so many celebrities are using their profiles to
such great effect. It provides a venue for communicating with their fan
base, and building their brand. The following are ten examples of stars
leveraging their fame on Twitter:
- Wil Wheaton @Wilw – Known to trekkies as Wesley Crusher on Star Trek: TNG, Wheaton has reinvented himself as an online personality as well. Regularly interacting with his followers, as well as following back, he has generated a following in large part because of his techie persona as well as his on-screen celebrity.
- Stephen Fry @stephenfry – British actor and comedian, Fry is another example of engaging celebrity who follows and tweets quite often. His tweets are genuine, funny, informative and a lot more frequent than you might expect from a busy star.
- Ashton Kutcher @aplusk – Kutcher has gained so much of a following from his activity on Twitter that he felt obliged to announce his relinquishing of control over his account. Despite tweeting an ill-informed tweet in support of Joe Paterno at the onset of the Penn State sex scandal, Kutcher’s notoriety as well as his celebrity keep him at over 9.5 million followers.
- Jeff Probst @JeffProbst – Host of popular TV show Survivor, Probst leverages his fame by tweeting live during broadcasts of the show. As a result, his number of followers goes through the roof every time the show airs.
- Michael Ian Black @michaelianblack – The comedian leverages his celebrity on Twitter for charity causes on occasion, such as the time he roasted any of his followers who donated $5 toward a disability service.
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