Tuesday, February 15, 2011

IT News HeadLines (bit-tech.net) 14/02/2011



bit-tech.net
Mirror's Edge 2 cancelled
EA has confirmed that it has cancelled Mirror's Edge 2 after disappointing prototypes.
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Phobya design a case competition - the final five
Stage 2 is over and the community has voted. Five final designs will now compete in the final stage.
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Thoughts on Mainstream Game Advertising
As a marketing graduate I often find myself idly assesing the marketing strategies that tech companies employ. It’s an industry that's fairly set in its ways - Taiwanese companies tend to think a CG picture of a pretty girl with an ornate sword or huge gun can sell anything, no matter what we in the West say. Meanwhile, here in the West, we can't help but work the touch-feely lifestyle angle - 'this laptop is good because you can help the kids with their homework on it!'

My interest was piqued therefore when I saw Nintendo’s latest Super Mario advert which marks the 25th anniversary of Mario series of games. The advert is initially quite unremarkable, showing men and women of all ages, some of whom are celebrities, talking about the Mario games and their memories of them. So far, so Nintendo; the company has been using softer, more personal adverts targeted at casual and first time gamers for a while now.

What I did find remarkable though was the end of the advert which contained the message the ad was there to convey - ‘Super Mario Brothers, part of the family since 1985’. It’s the first time I’ve seen a computer game use a heritage message, a message that emphasises the history and longevity of a brand or product.

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We stored 295 exabytes of data by 2007, says study
The journal Science has calculated the total amount of data stored by 2007.
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Valve more profitable per head than Google or Apple
Valve has said it is more profitable per employee than either Google or Apple.
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Crytek respond to Crysis 2 leak
Crytek and EA have responded to the leak of Crysis 2, declaring themselves as deeply disappointed.
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Killzone 3 leaked
Sony's Killzone 3 for PS3 has been leaked online.
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Blizzard: Titan MMO is not World of Warcraft 2
Blizzard has confirmed that its new Titan MMO project is not a sequel to World of Warcraft
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Gainward GeForce GTX 570 Phantom Review
Gainward's GTX 570 packs a triple-slot, triple fan-custom cooler. We find out if it keeps its cool.
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Tt eSports Black Gaming Mouse Review
Thermaltake's gaming brand returns with a back-to-basics gaming mouse.
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Games I Own: Requiem: Avenging Angel
Requiem: Avenging Angel is a classic example of a game that should be very well known, but isn’t. In fact, it’s more likely that you've never heard of it, which is odd considering that it was the first ever game to feature bullet time, while having similar gameplay to Jedi Knight. That sounds like a winning formula, right?

Requiem has more going for it than just a single feature and a passing similarity, though. It was also one of the first modern games to tread in Half-Life’s shoes; trapping players in a first person perspective and allowing players to travel back and forth through some levels.

Unfortunately, Requiem had a whole heap of problems, which outweighed these strengths and stopped it from collecting acclaim of either the critical or commercial variety. Firstly, the levels were incredibly boring to fight through and, while Requiem opens strongly with a few gory levels in hellish Limbo, it eventually descends into a blocky romp through generic sci-fi locations. The obligatory sewer section doesn’t help either.

Requiem’s biggest problem, however, is simply the subject matter; Catholicism.

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