Wednesday, September 1, 2010

IT News HeadLines (Overclockers Club) 01/09/2010


Overclockers Club
Kingwin DM-2535U3 Dock Master Review

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Evercool Hawk 1 Review

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Intel Acquires Infineon's Mobile Unit
Intel is in a buying mood lately as it has just acquired the mobile unit of Infineon. Infineon is the company behind the baseband chips in various mobile phones and Intel has purchased the Wireless Solutions Business, or WLS, of Infineon for $1.4 billion. The WLS part of Infineon accounted for nearly one third of Infineon's total revenue of $3.83 billion last year so the division is a heavy hitter. Intel assures everyone that WLS will continue to function as a standalone business and still support ARM-based devices. Intel bought the division to help out in future smartphones, tablets, and laptops as well as advancing the 4G LTE market. Intel will still support Wi-Fi and WiMAX just it wants to get 4G LTE in as many markets as possible and presumably as quickly as possible. The WLS acquisition is expected to finalize in the first quarter of next year.

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Xbox Live Gold Price to Increase November 1st
Well, I can't say this is exactly surprising but perhaps a bit unexpected and disappointing. Microsoft announced today that it will increase the price of an Xbox Live Gold subscription in the US, the UK, Canada, and Mexico on November 1st. The cost of a one month subscription in the US will go from $7.99 to $9.99, a three month will go from $19.99 to $24.99, and a one year sub is going from $49.99 to $59.99. A one month sub for the UK will go from £4.99 to £5.99, Canada will see a bump in the one month from $8.99 to $9.99, and Mexico is seeing the one year subscription jumping from 499 Pesos to 599 Pesos. Microsoft will have a discount on the one year subscription for $40 starting on November 1st so if your sub expires around then, you will get a small discount on the renewal. No word was given as to why Xbox Live Gold is seeing an increase so close to the launch of Kinect and Windows Phone 7, but there could be any number of reasons, including inflation. In any case, is anyone happy about this? Feel free to sound off here or in the forums.

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AMD To Kill ATI Brand
AMD purchased ATI in 2006 in an attempt to better compete with Intel, and saw losses for several quarters as it dealt with the acquisition. ATI has now hit its stride and continues to pump out powerful cards to compete with Nvidia. AMD has announced that it will do away with the ATI brand name, but will keep producing the same quality video cards of the Radeon and FirePro lines. Citing internal research, AMD believes that it has better brand recognition than ATI. The three reasons given by AMD are:
1) AMD brand preference triples when the person surveyed is aware of the ATI-AMD merger.
2) The AMD brand is viewed as stronger than ATI when compared to graphics competitors (presumably NVIDIA).
3) The Radeon and Fire Pro brands themselves (without ATI being attached to them) are very high as is.
This news comes at a time when AMD is hard at work on its upcoming processors and new architecture, and the CPU/GPU combo project, Fusion. Fusion stands to be the first notable collaboration between the two companies since the acquisition. Fusion products are expected to ship later this year under the Ontario brand. The end of ATI is expected to occur sometime around the release of Ontario, and all products released until then will still carry the ATI logo. Discuss the move in the comments or in the forums.

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