IFA 2010: The Showstoppers Event
On almost all ITC fairs we are visiting, one of the events we are looking forward to every time is the Showstoppers. The concept is easy: you put journalists, company representatives and their new products in same room and something will happen. Sennheiser was our first stop, and we were very surprised to see that they entered market of gaming headsets. There were four new Gaming Headphones on the display, PC 360 G4ME and PC 333 G4ME gathering most attention. Both headsets looked very much gaming oriented, but we liked a bit more classic style of 360 model. Price for the highest end model was very much in line with mid-range models from HD series, but they should differentiate themselves with hardware Dolby Surround 7.1 support.
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Apple not lowering notebook orders
According to a Digitimes report, Apple appears to be the only company immune from a falloff in notebook shipments for the month of July. HP is said to be the hardest hit, with notebook shipments expected to reach only 39.5 million units by the end of the year. The company had set a goal of 45-47 million units. The report echoes a recent investor note, published by UBS analyst Maynard Um, that pointed to slow sales in most retail outlets. The only heavy traffic was seen at Apple Stores as students sought Macs for the school season.
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Nvidia releases GeForce GT 420 for OEMs
In addition to the full lineup of mobile Geforce 400M GPUs, Nvidia has listed the Geforce GT 420 as well, without any special announcement. Based on a 40nm GPU, possibly the GF108, the Geforce GT 420 can be considered to be the first low-end Fermi derived card with support for DirectX 11 and OpenGL 4. The new Geforce GT 420 card will not be available in retail, at least not for now, as this is solely a OEM only card.
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IFA 2010: Logitech Gaming Sets and Headphones
One of the highlights of Logitech booth at this year IFA was a gaming set composed of G930 headset, G700 mouse and G510 keyboard. Introduced last month, new gaming devices bring nice upgrade to previous series. Headset supports 7.1 Dolby surround sound and wireless connectivity, with battery life up to 10h. In line with wireless philosophy, new gaming mouse is also wireless, but due 1000 reports per second it should have same filling as wired one. If you are still not convinced, you can attach it to PC via USB cable and use it as a standard corded mouse. G510 keyboard brings just two really new things, color display and audio jack for headphones. One more thing is big scroll wheel more commonly seen on office keyboards.
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PowerColor Radeon HD 5670 PCS+: Dead Cool
When AMD released the first Radeon HD 5670 back in February, we concluded that they did a very good job technically, creating a compact mainstream graphics card with marginal heating, has all modern outputs and presents an excellent multimedia solution, but with an inadequate price, since one was able to buy faster previous-generation cards for the same amount of money. We were expecting the price to drop to an acceptable level during spring, but economic difficulties got the better of us, which makes most hardware in Europe now cost more or equal than six months ago. This is also the only problem plaguing the new sample of Radeon HD 5670 that got into our hands.
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IFA 2010: Philips Cinema 21:9 Platinum Series TV
Philips showed up at IFA carrying big guns. Tons of new and improved products are here, and they eve didn’t have enough time at keynote to tell everything about them. One thing that caught our eye is Cinema 21:9 Platinum Series TV, the world’s first cinema proportion 3D TV. Of course, 3D is apsolute center of this year’s events and everyone is talking about next gen 3D TVs and displays. Philips pushed things a bit further then the others, and streched the picture to the cinema proportions – 21:9, so that you can sit back and relax in fornt of yours 57“ TV, and watch the 3D content with no black lines up or down on screen. As expected, everything they have is inside, including Direct-lit LED, Ambilight, 400Hz, 2560×1080 resolution, Multi-view, Net TV and Perfect Pixel HD Engine picture processing. And we must admit, it looks like nothing else. There is a price to match the feeling – around 4,000 €.
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IFA 2010: Samsung Galaxy Tab
We've got a little tired of announcements of the revolutionary mobile devices, which after all generally turn out to be not so revolutionary, but this time we just might trust Samsung. At the opening keynote on this year's IFA in Berlin, Samsung took the opportunity to present a new device, Galaxy Tab (GT-1000), company's firstborn when it comes to tablet devices. At first glance, it seems very decent, with a 7-inch Super AMOLED display (1024x600) reconciling the unwieldy tablets and mobile phones. The well known Cortex A8 platform with Power VR SGX540 is used on smaller Galaxy model and should undoubtedly cope well with a larger screen.
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Windows Phone 7 gets finalized
Microsoft revealed that Windows Phone 7 had been released to manufacturing. The move gives phone makers a gold build of the mobile OS and also includes some important changes since a Technical Preview just weeks ago. Facebook now has a unique feature that will filter contacts to show only truly known contacts, and the People Hub now allows for a direct Facebook like or wall post. Actual releases will still depend on individual phone designers, which have to finish tailoring certain parts of the OS to their devices. Microsoft has previously mentioned in an internal presentation that WP7 would ship to the US in November and a month earlier for Europe.
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Sony Ericsson aims to the top of Android market
According to a BusinessWeek report, Sony Ericsson announced that it intends to become the world's top producer of Android-based smartphones. CEO of the company, Bert Nordberg, claims that they have established a 17 percent share in the Android market, while the leader currently holds a 23 percent stake. Although Nordberg declined to identify the current company that leads Android sales, the company competes directly with rivals HTC, Motorola and Samsung.
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