IT News HeadLines (Elite Bastards) 11/03/2010

AMD - Game developers "only use PhysX for the cash"

Naturally, it goes without saying that AMD aren't exactly big fans of NVIDIA's PhysX technology, but are game developers only implementing PhysX in their game titles to get money from NVIDIA? Developer relations head honcho at ATI Richard Huddy believes so.

Speaking to THINQ, AMD’s senior manager of developer relations, Richard Huddy, said: “What I’ve seen with physics, or PhysX rather, is that Nvidia create a marketing deal with a title, and then as part of that marketing deal, they have the right to go in and implement PhysX in the game.” Â

There’s nothing wrong with this, you might think. However, Huddy spends a lot of time talking with game developers in his role, and he reckons that most devs would much rather Nvidia kept its hands off. “The problem with that is obviously that the game developer doesn’t actually want it,” he says.

“They’re not doing it because they want it; they’re doing it because they’re paid to do it. So we have a rather artificial situation at the moment where you see PhysX in games, but it isn’t because the game developer wants it in there.”

Thinq has Richard Huddy's comments in full.

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Jen-Hsun Huang is 'looking forward' to court date with Intel

It's been somewhat forgotten in the midst of all the talk about Fermi and NVIDIA's next-generation GPU architecture, but NVIDIA's cross-licensing dispute with Intel is still rumbling on towards a court date later in the year. So, what does the GPU giant's CEO think about the situation?

Sometimes companies spar out their differences behind closed doors, and sometimes they have guys like Jen-Hsun Huang at their helms and the whole world gets to know how they feel and what they intend to do about it. The Tegrasaurus Rex has taken a recent interview with Fortune magazine as an opportunity to eloquently lay out his side's case in the epic cross-licensing dispute between NVIDIA and Intel, and to let us all know that he sees "no reason" to settle with the Atom-making giant. Describing Intel's argumentation as "completely nonsense," NVIDIA's fearless leader tell us that he's eagerly anticipating the court clash scheduled for later this year.

Engadget has more, including a full video intereview with Jen-Hsun Huang.

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Gigabyte closes gap with Asustek in motherboard shipments

It appears that Gigabyte are catching up to ASUS in terms of the number of motherboards being sold - Could this trigger a price war between the two companies?

Gigabyte Technology's motherboard shipments are estimated to have reached 3.1-3.3 million units for the first two months of 2010, tied up with Asustek Computer's shipment estimate of 3.2-3.3 million units, according to market watchers.

To maintain its lead, Asustek is expected to start cutting its motherboard prices shortly which may trigger price war in the motherboard industry, sources from channel vendors noted.

DigiTimes has the story.

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