Designing the perfect blog and taking the time to create thoughtful,
informative posts can quickly become frustrating when no one seems to
notice your efforts. Eventually, it can begin to feel like you’re
talking to yourself in an empty room. Is anyone else out there? If
you’re watching virtual tumbleweeds roll across your corner of the
internet, here are ten possible reasons why:
- They Don’t Know It’s There – Comments are a result of incoming traffic; if your blog isn’t being actively promoted through more than one method, it can easily be driven into obscurity. While spamming every outlet at your disposal is certainly not the way to go, it’s important to take opportunities to promote yourself, your brand and your blog whenever it’s appropriate.
- Spelling Errors and Typos Drive Them Away – Content that’s rife with spelling errors, grammar issues and typos will appear unpolished and unprofessional to any visitors that come your way. Meticulously proofreading and editing each entry before it’s posted is one of the most important things a blogger can do to protect their reputation.
- It Doesn’t Feature Unique Information – Offering information or content that’s very lightly “spun” from other blogs and articles might pad your blog, but it won’t make it stand out. In order to differentiate yourself from the other blogs in your field and also avoid any trouble stemming from copying content from other bloggers, it’s very important that your content always be fresh and unique. Rehashing the same tired information typically doesn’t inspire rave reviews or thoughtful comments from readers.
- Your Target Audience is a Broad One – Blogs that cater to a very broad audience or a particularly saturated field can be lost in the shuffle. Carefully cultivating a loyal audience with content dedicated to your field of expertise is a much more effective way of boosting readership and interaction than jumping onto the Next Big Bandwagon.
- Postings Are Too Frequent – You should assume that your readers probably follow several other blogs within your blogging niche. Making several posts each day might fill your blog out a bit, but the majority of those posts will probably be ignored. Keeping up with many related blogs can be difficult enough; staying current with one that is constantly being updated in addition to staying up to speed with rest on a list is almost impossible.
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